Corthropy

UI/UX DESIGN 2020

Project Details

Description:

Corthropy is a web-app created to help Fonds Finanz to encourage their employees to join social project, and provide predefined and easy to join options, employees are more likely to join.

Role:

Interaction Designer

Deliverables:

User Research & Interview
Sketches & Ideation Process
Story Map
Lean Canvas
Technical Plan
Wireframes & Mockups
Hi-Fi Working Prototype
Usability Testing
Presentations for the Client

Software:

Figma
Protopie
Adobe Photoshop
Google Forms

Problem

“How might we help companies to find a social program that matches their employee goals with their own”
During DPS, we cooperated with Fonds Finanz which is a financial service company in Munich. They provided employees 3 days off for doing CSR every year, but no one takes the day off.
‍

Process

Understanding the UserUnderstanding the UserTo get more insight into the user, their motivations and pain points, we conducted interviews, surveys. Based on the information gathered, as a result, we took employees in the mid-size companies as our early adopters.
‍
We identified the following two major pain points for the users:
‍
• Employees are not participating because they don't know about the projects.
• If we provide predefined and easy to join options, employees are more likely to join.

User Survey Data

For ideation, the team came up with methods and ways to address the pain points our potential users have. We used multiple techniques such as story drawing, worst-possible-idea and brainstorming.

During a workshop hosted by DieProduktMacher, we worked on filling out the Lean Canvas. This helped us to identify key elements to the problem, target customers, existing competition and potential solutions. While we were ultimately designing a solution for the FondsFinanz, this process forced us to look at our problem from a new angle, spurring new ideas and directions.

We have two types of users - CSR manager and Employee. Story map outlining the experience of both sides using Corthropy through whole journey.

Hi-fidelity Mockups

What I learned:

Feedback! It helped us validate our assumptions, identify the risks and flaws, and ultimately helped us validate our designs, or on the other hand: pivot to a different approach through experiments to fix the problem at hand. This approach helped keep the user at the center of everything we did.
Daily stand-ups keep each team member engaged with the project and aware of what everyone is working on. Having these meetings daily is excellent for keeping everyone accountable and on track to achieve the team’s goals.
‍Risk assessment is a crucial step when developing a digital product. It forces you to identify the flaws in your product, experiment to see how they can be overcome, and generate solutions (or pivot) to remedy them.